In light of the growing success achieved by Emirati cinema year after
year, locally, regionally, and internationally, especially with the
increasing number of local feature films, and the continuous efforts by both
filmmakers and official bodies to develop the film sector and establish
a solid film industry in the UAE, the ECC will work to achieve the
1- Raise the public awareness of Emirati cinema, in all its diversity.
2- Enhance the interaction with films made in the UAE all year long.
3- Build more filmmaking careers.
The Emirati Cinema Campaign seeks in the long term to establish a
continuous interactive base between the Emirati film movement and the
society. It also aims at creating a link between the cinematic,
cultural, educational, and various media entities in the country.